In sales when we try and get a message across, alot of us will tend to get wordy. Not only that, we sometimes use long, big words in an attempt to impress the reader which is a huge mistake. People shouldn't have to pull out a Websters to understand what you're trying to say.
http://www.squidoo.com/patrick-star-knows-more-about-sales-and-copywriting-than-you-do-57331
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